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The Process The process will differ for new sites versus established sites. SEO Objectives Increase your search engine presence, rankings, no of visitors and ultimately the sale of your products. Site Analysis An overall analysis is first done on your site, to assess what is needed to best optimize it for the search engines. Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages. All of the factors listed above have some influence in attracting search engine spiders and visitors to your site. If we design the site all these factors are already taken into consideration (which makes it much easier). An established site that's already indexed by the search engines will need to be thoroughly analyzed for errors before optimization can begin. Keyword Research One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the
site and unique to your domain are found. Keyword research is done to maximize the impact of search engine
optimization. When your site ranks well, more relevant customers come to the site leading to an increase in conversions and hence income for the site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.
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