Link Popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms used for Link Popularity, such as Link building, In Bound Links, Back Links, etc The Search Engines consider your site important and rank it higher if other sites link to your site.

There are two types of links you can establish on the web. One type is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish only "incoming links" also called ‘one-way links' or ‘non-reciprocal links”. With non-reciprocal links, you do not need to link back to them.

There are several ways of developing Inbound links.

Some of the techniques we follow in one way link building are:

a) Submitting to Free Directories

b) Writing articles and submitting to various sites for publishing to increase the link popularity of your site.

c) Press releases

d) Sending requests to established sites explaining about the site quality and asking for links. In the link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. We provide reciprocal link building services to increase the link popularity of your site.

For better search engine ranking performance.

We study the sites of all your competitors who have high search engine rankings and find out the keywords for which they are ranked. We analyze your current meta tags and recreate them based on the keywords we have researched. We also analyze your recent web site stats. Business Host can then see how many visitors you are getting, where they are coming from and what keywords your clients are using.

SEO copywriting is rewriting the text on your site in such a way that it becomes search engine friendly while remaining appealing to the client. Keywords relevant to your site are optimized so that your site ranks high when search engines crawl your site. we direct targeted traffic to your site, ensure they are provided with the specific information and hence increase sales for you. Copywriting services include modifying your site headings, HTML text, layout, design and even images where needed. Some pages may only require a small amount of editing or none at all, whereas others may need a more extensive rewrite.

Creation of Meta Information (title, description, keywords)

Meta information is used to provide additional information about HTML documents so that the search engine crawlers are
able to index the information more accurately.

There are 3 important types of Meta tags as far as search engine optimization is concerned:

Title tag:

The Title tag is not a Meta tag. However title tags play a vital role in your site’s rankings. It is these words or
phrase that appear in the title of your page in the hyperlink listings on the search engine results. We include the most relevant and specific keywords or key phrases in the title tag that best describe the contents of the page.

Meta description tag:

This gives a short and concise summary of the content of your web page. The description appears in the SEs just below the title tag. We ensure that the meta description tag is brief but includes some of your top keywords. The words used must inspire the visitor to check your site out further. Each page must be customized so all your web pages will not have the same meta tag descriptions.

Meta keywords tag:

Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some SEs. We include a number of meta keywords for you that are relevant to the content of your web pages.

The Process

The process will differ for new sites versus established sites.

SEO Objectives

Increase your search engine presence, rankings, no of visitors and ultimately the sale of your products.

Site Analysis

An overall analysis is first done on your site, to assess what is needed to best optimize it for the search engines. Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.

All of the factors listed above have some influence in attracting search engine spiders and visitors to your site.

If we design the site all these factors are already taken into consideration (which makes it much easier). An established site that's already indexed by the search engines will need to be thoroughly analyzed for errors before optimization can begin.

Keyword Research

One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the
site and unique to your domain are found. Keyword research is done to maximize the impact of search engine
optimization. When your site ranks well, more relevant customers come to the site leading to an increase in conversions and hence income for the site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.